Why Steve Jobs words are magical?
I'm genuinely curious why Steve’s way of talking, organising, and chaining ideas is amazing. From your point of view, what's the secret sauce ?
10 comments
It’s knowing when to do less. Both in design and speaking style, only adding complexity as an option of last resort
so you think KISS (keep it simple stupid) is the key in this case ?
It was not, it's called salesmanship. It's all hype.
Ofc it's salesmanship, but actually not anyone is able to chain ideas and talk the same way
Impeccable taste. Which is, unfortunately, something that can't be put on a resume.
Totally agree, but the question "Impeccable taste" is a skill or a gift.
Can you post an example of what you are talking about?
There’s some of this in https://book.stevejobsarchive.com/
There are also his videos and speeches, for example when explaining the magic behind computers, and the way he simplifies everything in a delightful way.
Notably, his later speeches used lots of NLP-esque persuasion techniques.
Prominent examples include the almost hypnotic stress patterns, the frequent reduplication, and deliberate garbling of sentences to ensure the key point always comes right at the end.
Donald Trump (ab)uses some very similar methods - read a Trump speech from when he was in his prime and compare it with a Jobs speech, and it can be surprisingly hard to tell the two apart.
Prominent examples include the almost hypnotic stress patterns, the frequent reduplication, and deliberate garbling of sentences to ensure the key point always comes right at the end.
Donald Trump (ab)uses some very similar methods - read a Trump speech from when he was in his prime and compare it with a Jobs speech, and it can be surprisingly hard to tell the two apart.
Interesting point of view. Do you have any resources for such things, books, videos, etc., explaining those persuasion techniques you mentioned?