Dad Books Are a Dying Breed(wsj.com)
wsj.com
Dad Books Are a Dying Breed
https://www.wsj.com/business/media/dad-books-are-a-dying-breed-d9a28b49
4 comments
https://archive.ph/SQ0ZP
It's crazy that a bestseller (Grant) sold 382k copies. That's a rounding error for Mr. Beast.
Who's buying? It could be their customers were boomers, who are dying. What are they doing to bring in new customers?
The answer: nothing.
The book industry is surprisingly bad at marketing, given how big it is/was.
Who's buying? It could be their customers were boomers, who are dying. What are they doing to bring in new customers?
The answer: nothing.
The book industry is surprisingly bad at marketing, given how big it is/was.
The book industry, despite its size, really doesn’t have large budgets on a per book basis. They release so many books and almost all of them lose money. Maybe 20 percent of published books break even and most of those just barely so.
I think that's just a nature of the type of entertainment. Reading is harder than watching, and so comparing the two will always lead you to that conclusion.