A Few Important Concerns From the Facebook App O'Reilly Report(centernetworks.com)
centernetworks.com
A Few Important Concerns From the Facebook App O'Reilly Report
http://www.centernetworks.com/facebook-app-usage-report
3 comments
Interesting point, how do you measure "usage" of a Facebook App? Most of the things I see just take up space on the user profile and display random bits of information (like top friends, ilike, etc). So I'm guessing the number of users are simply the number of people that have the app installed. Is there a good way to measure usage?
Daily active users is based on "touch points".
Touch points are:
Canvas Page Views
Link Clicks in FBML
Mock-Ajax Form Submission
Click-to-Play Flash
So Facebook requires some kind of daily interaction for a user to be counted.
Touch points are:
Canvas Page Views
Link Clicks in FBML
Mock-Ajax Form Submission
Click-to-Play Flash
So Facebook requires some kind of daily interaction for a user to be counted.
Facebook provides a count of "daily users," which would be a pretty decent measure of usage.