Zoom got where it is in large part through an aggressive native advertising campaign. For example, I don't watch Conan, but during the lockdown, even just walking past a room in my house where it was being watched, I would hear unnecessary mention after mention of Zoom:
> https://www.youtube.com/results?search_query=conan+zoom
Lest anyone thinks I'm being paranoid, he's been caught doing native ads before:
> https://www.vox.com/2014/1/24/11622660/some-game-companies-p...
And his wasn't the only show doing this; other late night hosts would also make it a point to mention Zoom by name.
In general, you should assume any conspicuous, unnecessary product references are native ads.