The first one is The Mom Test[0] which has already been mentioned here. But it's more about customer interviews which you usually do before you even start doing something.
And the second one is Traction[1] written by Gabriel Weinberg founder of DuckDuckGo and Justin Mares. This book is highly relevant for a situation where you already have something and need to find your first customers. The great thing about this book is that it gives you a framework and a finite list of strategies that you can prioritise and execute one by one until you get traction.
The first one is The Mom Test[0] which has already been mentioned here. But it's more about customer interviews which you usually do before you even start doing something.
And the second one is Traction[1] written by Gabriel Weinberg founder of DuckDuckGo and Justin Mares. This book is highly relevant for a situation where you already have something and need to find your first customers. The great thing about this book is that it gives you a framework and a finite list of strategies that you can prioritise and execute one by one until you get traction.
0: https://www.amazon.co.uk/Mom-Test-customers-business-everyon...
1: https://www.amazon.co.uk/Traction-Startup-Achieve-Explosive-...