1) Change your name. Tweet + Digg sounds like a social media parody. Also, I don't think you can use the word "tweet" in your name without risking being sued by Twitter. And, if you grow, you may expand beyond filtering Tweets.
2) Your audience and customers are people that use Twitter for business - small businesses, marketing departments, ad agencies, etc. Take a look at other firms in that space (SEOMoz, Buddy Media, HootSuite and see how they do things. Right now your language is geared towards consumers that like Twitter. Change that. Your website needs to explain to a small business how you can help them make more money.
3) It IS a good idea. Social media filtering is a big problem. You are just selling it to the wrong people.
Don't forget touch. In the last 5 years we've moved from a world where most computer interaction happened with a monitor on a desk and a virtual mouse pointer. Now many consumers user smartphones as their primary computer - which they hold in their hand and touch with their fingers. This made the computing experience more emotional and personal and there the "experience" part of the software a lot more important.
Was just reading your website and saw the Joe Vs. The Volcano clip. That's one of my favorite movies and I've never met anyone else that has even heard of it, much less quotes from it. We might have to be friends.
As the article points out, the gym wants you to come once (not have fun) and then not come back - but continue to pay the monthly membership fee.
If the gym was fun, and every member came in regularly, the gym would go out of business. Their goal is to make the gym seem like something you should have a membership for (lots of high-tech looking machines and posters about health and attractive staff), but actually not fun enough for you to come more than a few times a month.
This is why there is a rise in the small group-focused workout clubs (that emphasize fun).
If you distribute software to non-programmers, check your stats for # of downloads started vs. # of applications started (or new users). My guess is that they are way off:
Most computer users do not know what a "Downloads" folder is.
I did almost exactly the same thing on one of my websites (screenshots showing the user what to click on to complete the download).
I started getting customer support requests complaining that the "Download window could not be clicked on and was stuck to the web page".
Turns out users thought that the explanatory screenshots were the ACTUAL download dialogs and they were trying to click the images in the web page. Oops.
Turns out I needed to resize the screenshots and discolor them slightly so it was obvious they were the REAL buttons to click.
Can you (or another SEO) comment on why the mini-site is better than just a blog post on their site? Don't they want the PageRank juice for their main site and not the mini-site? Or is the plan to redirect the mini-site at a later date?
"useful tools in securing budgets and coordinating teams"
This is exactly what Gruber is referring to. If crazy videos like this are being used to determine budgets, then the company is being led by fools.
Any manager that would watch this video and then declare "Yes! Build me that!" doesn't understand how products get made and should not be let anywhere near the Product team.
Slightly facetious with the HN == good parenting comment. But in general, if you are the type of person that likes to learn, problem solves and strives to improve, you'll do fine at parenting. "Approach parenting like a startup" isn't such bad advice. In general.
Dwelling type, of course, is immaterial. I was illustrating a group of people who have extremely poor judgement, children being only one of them (i.e. you shouldn't be renting a giant TV if you can't pay rent or provide for your children).
It is incredibly sad how many children are put in front of a TV all day. And not Sesame Street or even cartoons - but Soap Operas, Jerry Springer, Cops, Fox News etc. Picture a dirty trailer home, behind on rent, no job, fast food for every meal and a rented 52-inch rear-projection TV that is on all. the. time.
When health care professionals make statements like this, the bad parents are who they are picturing in their head. They know the good parents (like the ones that read HN) can make informed decisions for themselves. But the bad parents have to be told "absolutely no TV" because there is no concept of moderation.
2) Your audience and customers are people that use Twitter for business - small businesses, marketing departments, ad agencies, etc. Take a look at other firms in that space (SEOMoz, Buddy Media, HootSuite and see how they do things. Right now your language is geared towards consumers that like Twitter. Change that. Your website needs to explain to a small business how you can help them make more money.
3) It IS a good idea. Social media filtering is a big problem. You are just selling it to the wrong people.