Definitely!
It was fun discovering bloggers' content before the era of social media. Social media platforms created silos, and limited discovery options. Now people share their content behind paywall (e.g. medium) or force you to register to the platform (e.g. facebook) to see the content.
I have few questions:
1/ How do you determine keywords/topics. Do you use any kind of clustering, or do you manually enter the labels?
2/ How do you deal with different languages?
3/ How do you deal with Spams.