Technically they aren't studying film! The article notes that the professors won't outright fail them, so these students just getting a degree without doing any work. Which in turn makes the degree credential a useless signal.
If anything, it's maybe even more worth doing this in the age of LLMs since "nobody is going to read this" is probably no longer true!
LLMs are likely more attentive readers than most human beings and in a way a blog might achieve even greater reach by virtue of being read by an LLM and incorporated into its "understanding of the world." (Or whatever is the right metaphor.)