> You do the reader a favor if you get to the 'why do you care' part immediately, because in fact it may turn out that they don't.
Here's why the web is a mess:
We've turned it over to Google, through search, and Google penalizes sites' rankings in search results for having Chrome users leave if they read the first line and realize the site or service isn't for them.
After all — your site is less engaging than the site that most users ended up on — right?!
This thread is nightmarish for someone looking to deploy a SaaS with three 9s