So funny I asked the exact same thing on HN a few days ago and got some very helpful replies. The top reply which resonated a lot with me and also true for Plausible as per this blog post is to get a 'marketing' co-founder.
I think it's a pretty combustible combo if one guy loves making the software as much as the other guy loves marketing it! Like Steve and Steve?
I'm an indie hacker and kind of struggling with making any money with this new path I've taken, so I tried this technique:
[ ] I'm not making money
[ ] Why
[ ] Because i keep getting distracted doing new things instead of marketing
[ ] Why
[ ] Because marketing isn't as much fun as writing new code
[ ] Why
[ ] Because I'm a programmer not a marketer
[ ] Why
[ ] Because i love being left alone and avoid pitching to other people
[ ] Why
[ ] Because I'm just an introvert and sales and marketing feel like shilling and spamming
[ ] Why
[ ] Because i am not a businessman and i just suck sales tbh
I guess I can see my problem but really don't know what to do about it. So I just do it anyway until I develop more confidence and get good at it? Is that it?
I think it's a pretty combustible combo if one guy loves making the software as much as the other guy loves marketing it! Like Steve and Steve?
https://news.ycombinator.com/item?id=29459901#29462551