To your last point: sounds like it should change, but not that it necessarily will. I can’t fathom the cloud providers would allow an independent third party come in and take this business from them, despite how much easier it would be for the customer.
I thought splunk was usage based pricing, not storage based? But yes, I have heard similar things on how quickly it can get expensive, sometimes without any warning when they get a bill 10x what they expected...
On the topic of cloud strategies and infrastructure, what are your thoughts on the Mulesoft acquisition? Does this foray into infrastructure software really make it that much easier for CRM to sell the rest of their SaaS stuff? Obviously a lot of CRM and potential CRM customers have hybrid models today, does this really help them dive two feet in with Salesforce for their pending 'digital transformation'?
Also, I don't want to get off topic but how does SIEM space fit into the infrastructure stack you see in the future? In security, what about the firewall vendors trying to become the central hub for managing the new security needs brought about by the cloud (CASB, endpoint, virtual firewalls, etc?). What about SaaS only Iidentity & access management solutions like OKta?--I hear they are a game changer, but is a cloud-only solution really the best positioned seller for something like this, especially considering the hybrid structure of most large orgs today (on-prem & off-prem/public cloud)?
Most of the public SaaS companies around today spend a significant part of their S&M expenses on sales reps, and their associated selling commissions, not advertising and marketing. There are exceptions like Atlassian however, where they have managed to make the economics work at scale without a sales rep or any implementation assistance.