I'm reading 'An Editor's Burial', which is a collection of essays which inspired the film.
There's an interview with Wes as a foreword, and that's exactly what he describes as his intention for the feel of the film.
There will be lots of users who don't have the same workflow as a developer opening vim all day. People who spend their lives in meetings probably need the reminders. I like the idea and it's a super simple execution.