Agreed. Rather than "grow" I'd prefer to look at organizational success through time in terms of evolution.
That being said, there are tons of companies out there that are huge and do no advertising. Word of mouth, relevance to reality, and quality of product win out over the long term.
+1 this, and Devops can also be strongly traced back to Deming/Japan. Developers not caring to learn about ops or how their code functions in actual production are the ones who could care less about the long term impact or quality of their work.
That being said, there are tons of companies out there that are huge and do no advertising. Word of mouth, relevance to reality, and quality of product win out over the long term.