I wonder how significant the cost differences are for Apple with this move, especially since they mention previously manufacturing in the US and that many components are sourced in the US. How high will the margins be on these devices??
I think there are two distinct markets and personas here:
"Wahoo / Strava / Zwift / Trainer Road / Training Peaks" cater to competitive cyclists which is niche group (huge downtrend in bike racing; look at #s from long running races as evidence).
Peloton is more geared towards "fitness" and otherwise would be gym and spin class goers; this is a much bigger market.