>One of my family members paid their way through school writing papers for others... in the 80s. I don’t think this is a new thing.
It isn't. In the mid-1970s I worked in the office of a company that sold term papers to students. We had a huge catalog of them, on about every conceivable topic. And we weren't the only company in that particular business.
It wasn't a particularly lucractive business, and the guy who owned the company closed it fairly quickly. He was an interesting guy - after that company, he spent a year or so developing a solution that would fade denim in your washing machine (I worked for him in that company as well), which he sold for a bundle (at the time) to a major detergent company. Later he became a mover and shaker in the autograph/original document field.
It looks like these publications may have been a precursor of click-bait web sites. Look at the second sample page from Comfort - one column of content and three columns of advertising.
For much of my working career, I worked off and on as a graphic artist. In the 70s for an advertising agency and a typesetter. In the 80s and early 90s, for a flexographic printing plate manufacturer. There, about 80% of my job was to replicate already printed material (primarily food packaging) exactly which, of course, meant identifying type. We had a fairly impressive library of type catalogs - everything from hot type specimen books from the 30s and 40s through the latest catalogs of transfer type. I can't even begin to imagine how many hours I spent over those years trying to identify an obscure face. And if we couldn't find it, or it was no longer available, we would have to replicate it by hand, either using photostats from the catalog and assembling them into what we needed, or just plain drawing the letterforms. (Sometimes we'd "fudge" and use a face as nearly identical as possible, and hope the customer didn't complain. I suspect we were more obsessive about it than most of them were, since I don't recall a customer ever complaining that the type didn't match...)
mattkevan's comments are a good primer for quickly identifying one font over another, and are pretty much what we would have done for the "first cut" to disqualify similar faces.
It isn't a job I'd relish today. Back then, in essentially the pre-computer days, you were dealing with thousands of fonts. Today, the choices seem almost infinite.
It isn't. In the mid-1970s I worked in the office of a company that sold term papers to students. We had a huge catalog of them, on about every conceivable topic. And we weren't the only company in that particular business.
It wasn't a particularly lucractive business, and the guy who owned the company closed it fairly quickly. He was an interesting guy - after that company, he spent a year or so developing a solution that would fade denim in your washing machine (I worked for him in that company as well), which he sold for a bundle (at the time) to a major detergent company. Later he became a mover and shaker in the autograph/original document field.