It's not. It happens to be an effective marketing vehicle for this particular audience, so you see it presented first and foremost, in an almost hyperbolic way. They conflate free speech infringements with basic service policies.
Doesn't mean that other Americans no longer consider free speech important.
Those two types in particular are examples of actors that are willing to break the law in this way. Competitors aren't going to contract a hack - like the parent comment said, every 3 letter agency would be after you and suddenly your executives are going to prison.
Doesn't mean that other Americans no longer consider free speech important.