TAIKA | San Francisco (Onsite) | Head of Business Ops (1st Employee & Founding Team)
We help people live a healthier lifestyle by redesigning consumer products most of us consume daily to be both delicious AND good for you. Our first product is coffee that gives you superpowers: delicious cold brew in cans with natural plant extracts for a calm, smooth focus.
I'm YC alum from W17 and ranked 9th best barista in the world. My co-founder started the mobile team at FB in 2008. We closed a large seed from top tier VCs and are now hiring Head of Biz Ops as our employee #1 with extremely generous equity and solid salary.
This is an amazing opportunity for a non-technical candidate interested in becoming a founder to be in the founding team while solving a massive, lucrative problem.
We're hearing this from more and more people. Luckily, there are some great decaf whole bean coffees but if something sucks it's the decaf instant coffee. We're working on a decaf version that will taste awesome, so stay tuned.
We're decidedly anti-artisanal coffee. Our mission is to take really good coffee and make it accessible and approachable to the mainstream coffee drinkers. My 83-year-old grandmother's friends in Finland are subscribers because they love how easy it is.
Instant coffee is liquid, brewed coffee that then gets dehydrated.
1) grind the coffee
2) brew it however you like
3) cool the coffee from 90C --> cold
4) freeze the coffee
5) freeze dry for 24-48 hours
Fundamentally this will work but you're likely to run into a few problems. Your yield is going to be pretty low - one batch will likely get you ≈10-15 cups. Secondly, that coffee is really hygroscopic, meaning that it's so dry that it will absorb any moisture from the air. Unless you keep it in vacuum pouches it'll turn into a rock within days.
The cool thing with instant coffee is that the whole concept is something that just works much better at scale - sourcing, roasting, brewing etc. We have solid plans to bring the cost down while improving the quality as we scale. At some point we'll build our own mega factory.
We hear this a lot. Same goes for me - I wake up before my wife and she's really happy when I'm drinking Sudden at home instead of grinding and brewing.
This it the whole idea - we don't try to replace all your coffee rituals but rather help you drink great coffee when you otherwise wouldn't be able to.
We help people live a healthier lifestyle by redesigning consumer products most of us consume daily to be both delicious AND good for you. Our first product is coffee that gives you superpowers: delicious cold brew in cans with natural plant extracts for a calm, smooth focus.
I'm YC alum from W17 and ranked 9th best barista in the world. My co-founder started the mobile team at FB in 2008. We closed a large seed from top tier VCs and are now hiring Head of Biz Ops as our employee #1 with extremely generous equity and solid salary.
This is an amazing opportunity for a non-technical candidate interested in becoming a founder to be in the founding team while solving a massive, lucrative problem.
Learn more and apply here: http://bit.ly/taika-HBO