What's the advantage of going with Fixed Funding as opposed to Flexible? Wouldn't receiving the $8 million (or whatever it ends up at) be better than nothing?
Maybe I'm just not ruthless enough for business, but this does not seem like a great way to make money. I'd rather make less through honest customers who like my product, then screw over those who don't.
I actually like this. I think (hope) it will force people to put a bit more thought into their reviews. Anonymity with reviews is unproductive for the developer and brings down the quality of a store.
EDIT: However when companies like Enfour publicly slate those who leave bad reviews, maybe keeping their name private is a good thing.