Cardo uses a similar tech for a dynamic mesh network, using Bluetooth I think, in their helmet comms. So if you are out on motorcycles or ATVs you can still talk without needing a cellular network. It makes things a lot more stable and not use any data. In these scenarios you'd struggle to talk face to face wearing helmets without some sort of comm.
So if you can remove the need to buy a specialized comm device to do it, sounds great.