Agreed. But I think it's safe to say that by using social media we implicitly accept the constant tension between using the tools and becoming a tool ourselves.
We come to understand the meaning of tools only by the use other people make of them. Of course tools come with a priori, socially charged meanings, yet they are the results of the way we have historically used or interacted with them. There's no such a thing as intrinsic meaning, in this world.
Italy did the same in 2008, publishing a list with 2005 tax returns info, causing public uproars. The list was then removed (and never been published again) after the Italian Data Protection Authority ruled it infringed citizens' privacy.