Agreed. Most of my usage is in cities where both Sprint and T-mobile have great coverage. Lack of unlimited is a deal-breaker (or at least higher data tiers)
1) Terrible name, really awful. Fi? I guess if it's "project" maybe this wasn't public-brand ready?
2) Why wouldn't someone choose the t-mobile unlimited plan vs this one?
3) For the refund policy, why wouldn't everyone sign up for the lowest plan? The presentation is confusing, just say 1gb min and $10 for each gig after that.