here are some tips to differentiate:
1. focus on automating integration provisioning ... ie, dev still have to go through the various third parties they want to integrate with and that is a PITA
2. focus on something other than oauth... api tokens are actually way more straight forward to developers than oauth in terms of setting up
Started as ChatGPT over email -> then messaging ( SMS/discord/whats app etc. ) -> chat embed / configurable AI bot REST API. Been all over, not sure what to do next to be honest!