notion was the beneficiary of the mass exodus of users who felt betrayed by evernote's weird pricing change many years ago. they had a great evernote importer which made it easy to migrate and then grew way beyond the elegant simple product they once were.
a new notion is lurking somewhere waiting to ride in the wake of a growing disgruntled pile of notion users
definitely marketing. they tried so hard to hype clubhouse. i think the experiment was to see if they could birth stars out of nothing only to learn it does not work that way.
https://github.com/thepersonalaicompany/amurex-backend