A bit off topic as didn't read the article, but i used to live in the same apartment building as Ingmar some years ago in Stockholm.
I never saw him the first couple of years when i lived there, but one time when i was coming home from the video store (ok, quite a long time ago i guess...) and an older guy was getting into the elevator, noticed me and held it for me.
I get in and only then realize who it was. And of course he asks what movie i had just rented. Quite embarrasing as it was a really crappy b-movie about a giant squid or something that i had rented as a last resort...
"It makes a lot more sense to create an autonomous vehicle and treat the entire cabin as an interactive experience that people will spend hours a day playing with and spending money in."
Would be cool if Apple skipped the "car" and went straight to a stylish and modern "RV", basically a small apartment that can also drive you around (autonomously).
Look at this RV tour and imagine something that's a bit bigger in living space (but same size overall (no big engine, no drivers area etc)):
https://www.youtube.com/watch?v=tylz5sfCAOc
It might not be realistic yet, but in a few years maybe, especially if solar panels gets better. Which i'm guessing Apple is doing a lot of research on as we speak...
And if you loose/somebody tows it, you'd just log on to iCloud and use the "Find my House" feature ;-)
I never saw him the first couple of years when i lived there, but one time when i was coming home from the video store (ok, quite a long time ago i guess...) and an older guy was getting into the elevator, noticed me and held it for me.
I get in and only then realize who it was. And of course he asks what movie i had just rented. Quite embarrasing as it was a really crappy b-movie about a giant squid or something that i had rented as a last resort...