There's always a loud contingent of AMD fanboys, but then there's the silent majority who don't care and just buy on raw gaming performance per $, which is reflected in market share.
This would not be a change in pricing strategy by Intel. Intel has consistently provided better price-to-performance ratio for gaming than AMD. Since AMD bumped their pricing with this launch, Intel arguably still holds this edge, especially if you account for overclocking and board prices.
For gamers, I expect these will be priced such that Intel will offer a better price-to-performance ratio than AMD. I've seen so many industry pundits talking about the defeat of Intel for the last 2 generations, but gamers just quietly look the frames-per-second to $ ratio and keep buying Intel and the cheaper Intel-based motherboards. I think Rocket Lake will allow this trend to continue while Intel prepares Alder Lake.
The performance is in the same ballpark for cost-performance as Intel 10th gen, and the 10th gen Intel platform will be compatible with Intel's 2021 chips, whereas if you get an AMD board now, this will be the last processor which it supports. The AMD boards are more expensive for comparable features. Intel 10th gen also has better all-core boosting, which might be important for upcoming games with better multicore support.
Breaking this cycle of blocker-blocker-blockers is what makes me actually like Adblock Plus's "Acceptable Ad" options. It provides a counter-offer, rather than just "No.", whereby advertisers can feed you unambiguous and untracked ads.