Super interesting. I think you are right. The whole play is about latency. How quickly can I get in and out is the only calculus in the minds of most retail customers in this segment. Like my mom would send me to the store to buy ingredients while she is literally cooking because she ran out of something, and I would need to be in and out in <4 minutes (including travel time)!
I agree that the calculator is literally in every one of these stores because of zero latency. The design question is how can you build something that has greater digitization and data storage capabilities (and I/O to connect to payments/phones) while keeping latency as low or close to a calculator. I'm just saying this comes close, where every other $100MM VC funded play wants to add significant latency to the design and thus have seen much lower adoption.
I think this is a ridiculously brilliant idea. It's probably hard for Americans and folks in the West to imagine why this is a big deal. There are millions of vendors who basically dominate India's retail market, which is probably one of the largest unorganized corners of the global economy with the world's largest population. There have been tons of efforts and a significant amount of VC funding to digitize unorganized retail (the Kirana segment) in India, and many of these companies have struggled. I think part of the challenge is that they were trying to get shopkeepers to change behavior and force them away from their existing sales and checkout process. The elegance of the Kirana sale/checkout is efficiency - no barcodes to scan, no POS to deal with, and it's probably 3-4x faster than any modern checkout process. However, there is one tool they always use - a calculator.
This product basically enables me to do what I already do as a shopkeeper and maintain existing efficiencies while I also have the opportunity to digitize my transactions. I think it could be a game-changer.
Full disclosure: I grew up in a tiny town in India, and this was pretty much 100% of my retail experience!
Went through the onboarding and signed up for a trial with payment details. But the Download buttons don't work. I'm surprised that small bugs haven't been worked out before launching a product where you pay $12 a month!
Not sure how ubiquitous it is. Nevertheless, given that Android is 90 percent of the market in India, may be this can help overcome the iPhone OS-level constraints that makes it necessary for both platforms to work together in markets like the US.
Lived and invested in India for the last four years. This is definitely not China and I dont see the inclination among Indian consumers to shell out $1000 for an iPhone. India is the most competitive Android market in the world, with high-end, competitive phones with same features as an iPhone retailing for $200 - $300 (see Pocophone F1 by Xiaomi). Apple would need a radically different game-plan if they are serious about India.
I would love to see the resurgence of RSS and other public protocol enabled start-ups and solutions. This is the time.
RSS is also a prolific engine for curation, given how flexible and extendable the protocol is. The emergence of expert-run email digest frenzy should be built on foundation of RSS, where individuals can parse hundreds of sources and quickly construct a digest for easy circulation.
From Bangalore too. Amateur programmer, but have a ton of experience and networks in a niche sector. I pull in decent amount of money in passive income.
(1) I would say focus first on value rather than money. I delivered my service for free or on trial basis for almost 6 months before clients signed up to pay.
(2) As a freelancer, focus on long-term retainer relationships, built on your value-proposition. And work with clients who have solid reliable cash flows. This way, your income would be guaranteed via 1-2 year contracts.
(3) Please stay away from consumer focused businesses/services if you are looking for small side income (this can be your focus for your big main start-up idea). B2B is always better. The only exception I think is if you get lucky in the app economy or if you could build 1m+ page-view site (Amit Agarwal)