Speak for yourself. Nothing can beat an oily, greasy In N Out beef burger with processed American "Cheese" on top of something that barely resembles beef, but you can't say it isn't the best thing you've ever tasted!
I look at this as good but cautious news. People really need to be eating more vegetables in their diet, but I just don't think we need to go to such measures simply to mimic meat, when there are so many vegetarian options already exist. Remember that there is a large population of the world that doesn't even eat meat and that Beyond Meat is not serving those people, even though they are in the "vegetarian" market.