Twitter has changed this approach few times I guess, earlier it used to be simply insert tweet into a collection of tweets, and then when you load use timeline, look up the people they follow and find/merge those tweets. But it's going to create a lots of load on systems. Another approach is to maintain a cache of user's timeline(mailbox of tweets), when user posts a tweet, lookup all the people who follow that user, and insert the tweet into each or their timeline cache. results have be pre-computed, so less load. Both approaches fails when you have folks with lots of followers, so may be they use a hybrid of these approaches. this is Discussed in detail in "Designing Data-Intensive applications" book.