Emotions (or sentiment) forms one of the three pillars of types of analysis for investments. The other two are fundamental (looking at a company's books and recent performance) and technical (looking at graphs and models).
Although this focuses more on the individual, market movements can occur due to shifts in sentiment and is one of the biggest drivers for change.
Although this focuses more on the individual, market movements can occur due to shifts in sentiment and is one of the biggest drivers for change.