Amazon makes grocery delivery free for Prime members(cnn.com)
cnn.com
Amazon makes grocery delivery free for Prime members
https://www.cnn.com/2019/10/29/business/amazon-fresh-grocery-delivery-free/index.html
5 comments
whats their angle here? Gather data about customer's unhealthy eating habits and sell that to insurance companies? Show sports-related ads to people who eat healthier?
Amazon Fresh is easier to automate. I was surprised the pushed Whole Foods delivery in the first place, they were basically using the instacart model where a personal shopper grabs everything, very labor intensive.
The deliver straight from warehouse model has strong potential to be more efficient than a grocery store, even with free delivery.
The deliver straight from warehouse model has strong potential to be more efficient than a grocery store, even with free delivery.
It's a bait and switch like the original Prime membership. Offer really great deals for members at first then start jacking up prices once they're hooked.
Sell more Prime memberships and get a larger marketshare for Amazon Fresh which they can then monetize more.
Need to get rid of all that expired inventory somehow I guess