Snapchat is a CRM for college kids(silberman.substack.com)
silberman.substack.com
Snapchat is a CRM for college kids
https://silberman.substack.com/p/snapchat-is-a-crm-for-college-kids
https://silberman.substack.com/p/snapchat-is-a-crm-for-college-kids
Snapping a new person is much lower pressure than texting them.
Pictures also make it much easier for people to be involved, because you don't need to be so descriptive with your writing. That is part of the reason snap groups tend to be so much more active on snap than text groups.