How Allbirds Lost Its Way(wsj.com)
wsj.com
How Allbirds Lost Its Way
https://www.wsj.com/articles/how-allbirds-lost-its-way-a44d5415
2 comments
I'm not sure Allbirds "lost its way". Instead, it seems that their "way" was ESG, and that made their products too expensive and insufficiently durable.