Allbirds rebrands as Smartbird in AI pivot, hires former AWS executive as CEO(reuters.com)

Allbirds rebrands as Smartbird in AI pivot, hires former AWS executive as CEO

https://www.reuters.com/business/retail-consumer/allbirds-rebrands-smartbird-ai-pivot-hires-former-aws-executive-ceo-2026-06-17/

2 comments

tedmistonhá 26 dias

Well that's a Silicon Valley level pivot

aanethá 26 dias

Who says there are no second acts??

When shoemakers can pivot to AI, and MicroStrategy pivtos to Bitcoin, why couldn't individual SWEs/PMs/etc also pivot to <the-latest-hype-du-jour> and claim expertise??

/s