Can you honestly say that your lived experience hasn't changed you?
It's clear "gangster rap" doesn't ruin anyone's lives like the parents of the 90's thought it might. That doesn't absolve it from affecting you in more subtle ways (good and bad).
Normativity by definition is related to actions/outcomes that society deems good/desirable/permissible; non-normativity, the opposite. Societal goals are always a moving target, so it follows that normativity is as well.
My dad still uses language like "C'mon! Be a man and do {this thing}."
Personally, I believe when I'm old and crotchety the winds of society will leave my language at something like "C'mon! You should do {this thing}." and leave the gender out of it entirely.