When you own both the authoring tools and the runtime, the world is your oyster. Sure, HTML5 authoring tools suck today, and it will be a huge boon if Adobe leads the way to the promised land. But the barriers to entry for others to then go the same way is so much lower than in Adobe's previous environment.
Well, it will be very interesting ride over the next few years!
I really hope Adobe can make the transition to a standards-based world fast enough for them to remain a significant player. It is so hard for a mega-company to wean itself from the fat margins of a proprietary world they created.
> 2. Swearing can help influence an audience. Light swearing, that is. (Go overboard and lose all credibility.)