nobody is against his moral stance. the problem is that he’s playing the “principled stand” game on a budget that cannot sustain it, then externalizing the cost like a victim. if you're a millionaire and can hold whatever moral line you want without ever worrying about rent, food, healthcare, kids, etc. then "selling out" is optional and bad. if you're joe schmoe with a mortgage and 5 months of emergency savings, and you refuse the main kind of work people want to pay you for (which is not even that controversial), you’re not some noble hero, you’re just blowing up your life.
if the alternative to 'selling out' is making your business unviable and having to beg the internet for handouts(essentially), then yes, you should "sell out" every time.
I want to sympathize but enforcing a moral blockade on the "vast majority" of inbound inquiries is a self-inflicted wound, not a business failure. This guy is hardly a victim when the bottleneck is explicitly his own refusal to adapt.
I was curious about how he actually died and found an [1] article describing it:
> Kahneman used the services of Pegasos in the village of Roderis in Nunningen, Switzerland. In the death room with a view over green hills, wearing a suit and tie, he lay on the bed and turned on an infusion of sodium pentobarbital himself. A companion held his hand and told him they were holding it on behalf of his loved ones. Kahneman's last words were "I feel their love."