So much YES, somethin akin to JSX is the missing piece in web components. Lit-html, although impressive in itself feature wise, is painful to use and does not feel ergonomic.
I don't get why HN is hating on AMP so much. Yes, Google's force feeding AMP content to its users is not everyones cup of tea, but it enables devs with little experience in SEO to built fast, well ranking sites much more easily.
It is a great subset of HTML and JS and Web Stories do look like the next best (open source) solution to compete with Instagram, Snapchat and Tik Tok. There is basically NO OTHER CONTENDER in this space...
Why is everybody always hating on the effin' AMP Viewer on Google, if you do not like it, just don't use it.
I got the original Cr-48 Chromebook back in the day. That thing was phenomenal good at just-surf-the-web™️. If ChromeOS was really stalled out, I could use it as something else than a paperweight.