I see what you mean, though I think that one doesn't necessarily follow from the other. A person can feel proud of their work and the impact it has, without succumbing to what is essentially corporate patriotism.
On shared values, I think it's wise to be skeptical of a company's declarations of their values, especially the tech giants. It's typically just a veneer over their actual values of making the largest profits possible and dominating whichever market they enter.
I work there but there's no way I'm saying so on my usual HN account. I'm just in it for the interesting technical challenges and the paycheck, and I've no interest whatsoever in defending my employer in whatever PR nightmare they've become embroiled in, yet again. Even pseudonymously.
Still, it's a great place to work for in many ways, and while a lot of the criticisms from outside somewhat exaggerate and misrepresent things a bit, I kind of agree with a lot of them too. A few years back I worked for Microsoft and felt quite similarly when they got bad press for whatever.
To be honest, I don't get why some people go out of their way to cheerlead for their employers. Not that it happens here much, but when it does, it's quite sad to see such naïve fealty. Personally I prefer the mercenary state of mind when it comes to employment, it's good to keep a healthy work-life attitude.
On shared values, I think it's wise to be skeptical of a company's declarations of their values, especially the tech giants. It's typically just a veneer over their actual values of making the largest profits possible and dominating whichever market they enter.