Was able to grab seats in the "Feel The Heat" section for the inaugural Falcon Heavy launch last year - it was incredible! (Olivier: your writeup brought back a ton of memories.)
I especially liked this picture I grabbed of someone who had his photo taken in the exact same spot for one of the earlier Apollo launches: https://imgur.com/a/xAqbTGL
What I teach is largely about repositioning yourself and focusing on the value you create vs just the tech. Not surprisingly, few freelancers focus on business outcomes. Higher budgets and pay are a natural side effect of doing that.
We're constantly reworking our marketing site, but to make it more technical for the HN crowd (our audience is mostly marketers), it's an "if-this-then-that" engine for your website.
- If referred by foo.com OR came over with particular UTM params OR landed on /foo THEN change out testimonials to be able foo (using similar underlying tech that Optimizely, et al use)
or
- If visitor, who has opted in previously, has the "Customer" tag in the ESP/CRM that our customer has linked their site to, then ditch the signup form on the homepage and put a training video (or something)
It's basically a rules engine that looks at on-site behavior (pages viewed, referring domain, query string params, cookie data, etc) and allows you to combine that with ESP/CRM backend data (tags, custom fields, subscriber vs anonymous), and make content changes (replace text, hide an element, swap out an image, etc) as a result of a visitor belonging to a particular segment you've defined.
Forgive me, but I'm not sure what we're doing that's disingenuous?
If you clicked through after the initial welcome page (that just overviews the tool) that's not a lead gen form. That's exactly what the tool advertises: a questionnaire for deconstructing your funnel value.
In fact, there's zero lead gen until the end – and that's entirely optional. There's no "put in your email address to get your numbers!" – we display it all anonymously. If you put in your email address, we send you an email course.
I'm not sure if you saw the same thing we built, or if I'm misreading your comment?
Correct. We're leveraging localStorage to save answers across "pages" (using Vue). We could probably serialize / base64 encode the object we've saved and then let someone share it.
The idea of another 10+ hours baking in the Florida sun...
(But, seriously, no one there would have preferred an unsafe launch. For us, the booing was targeted toward high atmospheric winds!)