Coding being the act of encoding/decoding information from one representation to another. The system itself is called a Code and these are designed to have specific properties like making transmission of information resistant to interference, corruption or interception, etc.
In this case, corporate management holding the purse strings but their workers (devs) using the actual tools. The solution they offer to founders is to make the user your champion and have them sell your product for you.
"The meta point here is that you're not going to talk to the credit card holder; the user/dev is going to do that for you.
Give them the best possible chance at convincing the leadership. Make them look awesome for even bothering the leadership with a choice like this. Make it obviously awesome for them to decide “yes”. These users/devs are your sales people."
Maybe that works for dev tools with freemium models, but in many industries where this problem arises its just not possible to even get your product in front of the users. Take hospital systems and EHR purchasing where Doctors and Nurses are the users of the EHR day in and day out but it is the hospital administration that ultimately gets to decide which EHR is deployed. How do you get users to be champions of your product if you can't even get it in front of them?
"27 nodes, with 4PB of flash storage for playback within Sphere and streamed in real-time to 7thSense media servers, each streaming 4K video at 60 frames per second"
I would be interested to better understand how synchronization is achieved here. Is that a relatively solved problem for applications such as this or was there significant engineering to achieve it at this scale?