I used to believe Samsung's additions were all bloat. After using one, I know prefer the customizations, the additional side gestures, and edge panels. Dex is nice and I have Linux installed so I can use the phone like a computer when I connect it to my usbc huh. It's extended the functionality massively and blown me away. However Google's software is better IMHO regarding updates.
Seems to equally apply here though. Many people are perfectly fine with targeted ads in exchange for free useful services. I would even propose the majority (otherwise these services wouldn't be popular in the first place!).