This is true, and I'm actually curious enough to want to build a Responsive Design website.
But the problem with fads is that they go out of style, so if in two years this whole phenomenon blows over, we are stuck with a large responsive website that we sunk all that time and money into and it just looks dated.
I'm researching Responsive Web Design as an option for a large e-commerce site. But for me, for a large site with a lot of dynamic content and functionality, it doesn't seem ideal to simply shrink it down to one column.
And I also wonder about the amount of time it takes to create designs taking all screen sizes into consideration.
Is anyone else have the opinion that Responsive Web Design is a fad?
It seems that you are better served if you design your mobile site in the style of an App, and your website the traditional 960px grid. Tablets handle the desktop site okay for the most part.
It's not about being coddled, it's about exploiting entrepreneurs who are either desperate, or new to the game. We don't want to encourage that type of behavior in our community.
"entrepreneur learns that the hard way, so be it."
That attitude is like saying children should learn to look both way before crossing the street the hard way...by getting hit by a bus!
They got a long way to go to convince designers to take them seriously.