I notice that the power of these new behemoths are a risk to SMEs. Kaseya/Datto/ITGlue/CWM/Automate/Sophos/BG/Sell... These all used to be of a size that could communicate and deal with small business. Far more focus weighted towards enterprise now.
Common, successful marketing: If a brand is poisoned, distance yourself from the name & rebrand. At its extreme, it is used alongside phoenix company tactics.
It works, although a (likely minority) customer portion will keep their finger on the pulse.
In our experience, it's the current winner amongst the flourishing low code/db app/spreadsheet app space. It is one of few that to me, proves that this space should (and will) eat market share from excel/gsheets on one end, and expensive bespoke tools on the other. Also eager to see these offering more competition against small ERPs, CRMs and the like - Perhaps this will eventually even give behemoths such as ConnectWise, Salesforce et al a run for their money. Those companies need some competition on both innovation and price. For now though obviously, this is best used for business automation, small tools, and stitching data/processes together.
Not affiliated, just a very happy customer. Customer support is above and beyond. Trialed internally to great success, thus preparing to consider in client solutions.
If we grant partial personhood based on our knowledge of 'complexity or maturity of consciousness', we are setting ourselves up to a) see ourselves as qualified to do so, and even to 'act as god' in some circumstances, b) creating an expensive, difficult challenge for ourselves, and c) declaring that there is an appropriate hierarchy - arguably comparable of a caste system (Which is scary).
Not granting any personhood/ rights at all (our current state) is a subset of this, and the most extreme example of heirarchical positioning based on 'right to be there'.
On the other hand, granting equal rights to all means treating a squirrel as reverently as a human, which society does not seem to agree with.
One of the biggest conversations for the 21st century.
Perhaps the former is a means to an end, and the answer is to slowly assimilate other species into coverage of legislation, with the end game of protecting all live equally.
It feels as if future societies would look back and judge us for not immediately siding with the latter.
And you wouldn't necessarily know where to start.
And you would have the mental hurdles of "where do I start", "who do I listen to", etc.