Really depends on your budget. The most effective way in the shortest possible time would be with AdWords. You can outbid buffer/others in your industry and your website will show up ahead of them. Keep in mind that you will need to bid more and will need a decent budget.
Organic marketing will take time. Take a look at companies like Intercom, they dont market their product but create great content around the target market. Intercom has actually published a great e-book on this. The other option is to build interactive pieces like calculators. This should be focused on what happens if the customer does not leverage your product and potential revenue/other metrics they could be missing out on.
If these are connected by cellular, they are given a private network that does not connect to the public internet and are in-accessible from the public internet unless the app provider explicitly chooses to do so
Organic marketing will take time. Take a look at companies like Intercom, they dont market their product but create great content around the target market. Intercom has actually published a great e-book on this. The other option is to build interactive pieces like calculators. This should be focused on what happens if the customer does not leverage your product and potential revenue/other metrics they could be missing out on.