Putting aside the fact that headlines are usually chosen by editors, not writers – this is where it comes up in the article itself:
> When the stock market was sky-high in January [...] Palihapitiya was tweeting, “Tell me what to buy tomorrow and if you convince me I’ll throw a few 100 k’s at it to start. Ride or die.” [...]
> Such peacocking, [financial historian Irene] Finel-Honigman told me, is fun to watch and potentially useful: “These kinds of scam artists are really important, because, though maybe they go too far, they’re the ones who convince everyone else to start paying attention. They’re Pied Pipers. They notice things other people miss.” Then, as these fanciful tales are replaced with legal fine print, living happily ever after becomes having a 401(k).