Show HN: Made a big decision. Open sourced our flagship product.sdk.churnkey.co1 points·by khushick·mês passado·0 comments
Do discounts make money? We analyzed 3M subscriptions across billions of $$churnkey.co4 points·by khushick·há 11 meses·1 comments
Show HN: Churn metrics visualization for free (ingests historical billing data)churnkey.co1 points·by khushick·há 2 anos·0 comments
khushick·há 11 meses·discussHi, we ran a detailed study at Churnkey across billions of dollars in revenue and millions of subscriptions.We found that:Customers who accept a discount stay 5.1 months longer on average.11% remain subscribers over a year later, even after the discount expiresFor the customers in the 90th percentile, they stayed for an average of 13.4 months when offered a discount at point of cancellationDiscounts were accepted 8.7% of the timesPeople accepted discounts within 45 seconds when offeredData biasesChurnkey has anti-abuse built in so people can't misuse discountsWe only offer discounts at point of cancellation to retain customers.Open to interpretations on the data.
We found that:
Customers who accept a discount stay 5.1 months longer on average.
11% remain subscribers over a year later, even after the discount expires
For the customers in the 90th percentile, they stayed for an average of 13.4 months when offered a discount at point of cancellation
Discounts were accepted 8.7% of the times
People accepted discounts within 45 seconds when offered
Data biases
Churnkey has anti-abuse built in so people can't misuse discounts
We only offer discounts at point of cancellation to retain customers.
Open to interpretations on the data.