Apple is milking its essentially captive audience. I hesitate to call it “loyal” — these are, essentially, people who look with trepidation at the idea of moving years of photos and other data to a different system.
My wife gnashed her teeth when she got one of the new, wildly overpriced iPhones — but she just can’t imagine switching to Android.
https://www.youtube.com/watch?v=77_l0zFdYUE