- Advertisers buy user data from Firefox, who can then resell or provide this data to others.
- Others buy that data.
- Big data companies and others aggregate this information.
- Cookie or IP are not necessarily required to identify users; thumbprinting, datetime, and behavioral matching can identify users adequately.
- Advertisers and analytics giants can ingest data that includes PII, if it’s encrypted, and that can be decrypted.
- New methods of tracking have replaced old ones and new methods are even better than old ones.
- This data can be used to group users in many ways, so it can know essentially who you are, when you do things, what you will do, and who you’ll do them with.
- This information is used for targeting ads, but can be used for other purposes.
- Technology to utilize this data has been evolving much more quickly.
- Why just target ads? Why not provide users with a version of reality that optimizes their consumer behavior?
- Why attempt to ensure control through enforcement? Why not control motivation and thought?
- Why have political elections? Why not control decisions?
- Others buy that data.
- Big data companies and others aggregate this information.
- Cookie or IP are not necessarily required to identify users; thumbprinting, datetime, and behavioral matching can identify users adequately.
- Advertisers and analytics giants can ingest data that includes PII, if it’s encrypted, and that can be decrypted.
- New methods of tracking have replaced old ones and new methods are even better than old ones.
- This data can be used to group users in many ways, so it can know essentially who you are, when you do things, what you will do, and who you’ll do them with.
- This information is used for targeting ads, but can be used for other purposes.
- Technology to utilize this data has been evolving much more quickly.
- Why just target ads? Why not provide users with a version of reality that optimizes their consumer behavior?
- Why attempt to ensure control through enforcement? Why not control motivation and thought?
- Why have political elections? Why not control decisions?