I did a fresh install of Ubuntu desktop the other day and there are Amazon icons on the sidebar by default. I didn't opt in unless it was maliciously bundled with another option.
Forgive my brevity, typos, and poor writing as I'm writing this on my phone. He is stating that you would never actually search on your primary storage mediums. You would build your search index off the primary storage medium such that when looking up an article you do not search over the primary medium and only search the index and then once the article is found you read from said primary medium.
Padding resumes is a bit cynical there are many good reasons to make a fork for oneself. Like ensuring you have code you depend on in the event the project is deleted