Considering 50onRed started as an ad network on facebook helping companies like Zynga, as explained in the article, point 1 can most likely in part be blamed on them.
Yes but it's a starting point. Conducting a generational study will take, well, generations, and that's too long. Unfortunately the longer term, multi generation study will have to be "done in production" so to speak.
It may work, it may not. But what we're (the US) doing now isn't working.
As us Alaskan's can attest, light can have a huge impact on general mood. Many of us suffer from "Seasonal Affective Disorder (SAD)", and purchase lights to combat it's effects.
This is the first I've heard of light being used as a more widespread treatment option. Very interesting.
This is one of those things thats just so common sense, its hard to imagine a solid argument against it.
Hopefully it will encourage the US to follow, although I'm sure publishers will dig their feet in and make up some bullsh*t reason why it would be a bad move.
For example I, as well as many others on the Internet, remember the James Bond Semi-Villain Jaws's romantic interest as being a blond, pig tailed, bespectacled girl with a large smile and a mouth full of braces. We're sure she had braces, that was the whole joke! Turns out, no record of her having braces whatsoever.
Weird that a memory could permeate society like that.
Posting on FB is the least of their mistakes at this point..
Although there's still time to f* up even worse!